Christopher Atkinson
IT, Marketing & Business Operations Consultant · Dykstra Consulting
Advises owners on the operational, technology and marketing side of building a business that is worth more — and easier to hand over — than the one they have today.
Christopher works on the part of a business that a buyer inspects closely and an owner rarely has time to fix: the systems, the reporting, the marketing that generates demand without the owner in the room, and the documented process that makes the whole thing transferable.
That work matters commercially. Two companies with identical earnings sell for very different numbers, and the gap is usually operational — how dependent the business is on one person, whether the numbers can be substantiated quickly in diligence, whether demand is repeatable or relationship-bound, and whether a new owner could actually run it on day one.
For owners three to five years out from a sale, this is where the value gets built. For buyers, it is the integration plan that decides whether an acquisition performs after closing.
Also worked on
- Business operations and process documentation
- IT systems, infrastructure and security
- Marketing, demand generation and web presence
- Management reporting and business intelligence
- Reducing owner dependence before a sale
- Post-acquisition integration for buyers